Most car workshops in Singapore look interchangeable online. A logo, a phone number, a list of services, a stock photo of someone under a bonnet.
A workshop that has actually raced, and won, cannot afford to look like every other workshop in Singapore.
For FDK Automobile, our goal was to create a website that reflected what they do best: treating a road car with the same discipline they bring to a race car.
FDK Automobile started with three brothers who shared a passion for racing. What began as teaching themselves to modify and fix their own cars, learning every intricacy of a vehicle the hard way, grew into a workshop built for anyone in Singapore who wanted that same level of care applied to their own car. Today FDK runs eight distinct services under one roof: performance and motorsport work, general maintenance, corporate fleet packages, LTA-approved OBU installation, SPF-authorised speed limiter installation, spray paint and bodywork, accident and insurance claim handling, and car rental and leasing. It has also picked up the Singapore SME 500 Award, presented by the Association of Trade & Commerce, for business excellence.
So the website had to hold two identities that most workshops never put in the same place.
A garage people trust with the practical, sometimes tedious parts of owning a car, and a team that has actually competed and won.
Understanding the Brief
The tension here was built into the business itself.
Half of what FDK does is necessarily unglamorous and regulatory: OBU installation for ERP 2.0, speed limiter compliance, insurance claims, fleet servicing for corporate clients. The kind of work that has to read as careful and by-the-book. The other half is motorsport: more than twenty competitions, national and regional wins, off-road challenges going back to the early 2000s. The kind of work that has to read as fast and competitive.
Neither identity could crowd out the other. A corporate fleet manager needed to see a compliant, dependable operation. Someone bringing in a car after an accident needed to see a workshop that would actually get it right. And underneath both, a visitor needed to feel, within the first few seconds, that this workshop holds every car it touches, race car or daily driver, to the same standard.
Creating the Visual Direction
Typography carried a lot of that split.
Headings run in Roboto at a bold 600 weight, a typeface with the kind of clean, engineered geometry that reads as precise rather than decorative, the same quality FDK needed to project across its regulatory and compliance work. Body copy runs in Open Sans, chosen for how easily it reads at small sizes when someone is scanning a service list or filling in a contact form on their phone.
Against that, the accent colour is a gold-bronze (#BA9654), used sparingly across icons and buttons and set against near-black photography of the cars and the racetrack. Gold reads like a podium finish, not a workshop colour, so every time it appears it reads as an accent earned by the competition record behind it, not decoration.
Roboto carried the precision.
Gold carried the win.
Building a Hero Section That Says It Clearly
“Your One Stop Solution”
“Bred from the racetracks, FDK Automobile makes sure that everything about your car from maintenance to performance and appearance are up to racing standards.”
The line does the reassurance work up front: even routine maintenance is being handled by people who learned their craft on a racetrack, not by whoever happened to be free that day. Underneath it, the hero rotates through three separate slides rather than sitting still: the racetrack-standards promise, a second slide naming the more than twenty competitions FDK has entered, and a third inviting corporate collaboration. In the first few seconds, a visitor sees a repair specialist, a competitive racing team and a corporate partner, without having to dig for any of the three.
Designing for Social Proof
For a workshop, most social proof is a couple of star ratings. FDK’s is a full results archive.
The Awards page runs an uninterrupted competition record from 2000 through to 2025: autogymkhana series wins across Singapore and Malaysia, time attack podiums at Sepang International Circuit, off-road challenge results going back to the Terengganu Rainforest Challenge and the Malaysia 4×4 Trophy in the early 2000s, and an outright championship at the MSS Sprint Fest Autogymkhana Series in 2025. Alongside it sits the Singapore SME 500 Award for business excellence, assessed on both performance and leadership. Instead of a couple of testimonial quotes, the proof is a running, dated record a visitor can actually read through.
The Standout Feature
The standout isn’t a single interactive element. It’s the range sitting on one page.
Most performance workshops don’t touch fleet compliance work. Most compliance-focused workshops have never been near a racetrack. FDK’s service list puts LTA-approved OBU installation and SPF speed limiter compliance next to performance and motorsport upgrades, treated as equally serious offerings rather than one being the “real” business and the other a side note. That range, stated plainly rather than buried in a menu, is what tells a visitor this is one workshop capable of both ends of car ownership, not two businesses sharing a website.
Responsiveness Across Devices
Most of what brings someone to FDK’s site happens at a moment of urgency: a car that has just failed inspection, a claim that needs filing after an accident, a deadline for getting a fleet vehicle back on the road. That is a phone-first moment more often than a desktop one, so the service list, the contact form and the click-to-call details all had to hold up on a small screen exactly as well as the racing archive does on a desktop.
The Result
The result is a site that can sit a fleet manager filing paperwork for OBU compliance next to a visitor scrolling through two decades of podium finishes, without either one feeling like they landed on the wrong page.
This was never just a website for a car workshop.
It’s a website for a racing team that also happens to fix your car.
Credits and Acknowledgements
Lenny Simm, Project Lead, and Clint, Web Developer, built this one together, from the racing archive layout to the compliance side sitting right next to it.
Fabian, Darryl and Kenneth and the FDK Automobile team trusted us to put a racing story most people will only ever read online in front of Singapore. Thank you for that.
Final Thoughts
A workshop can claim it holds every car to a high standard. FDK has twenty years of competition results that make the claim unnecessary.
That’s the harder version of trust to build in this industry: not a promise, but a record long enough that a visitor can check it themselves.
